For your
brand
Making a purposeful brand new beginning
As the winds of change blow ever stronger, the question for brands is how to embrace this shifting context, elevate above the maelstrom and be a brand that people want to belong to.
Putting purpose at the heart of the brand, leading from purpose, connecting to the customer through purpose creates differentiation and drives growth.
The key is ensuring the purpose is deeply authentic; grounded in the roots of the brand, powerful enough to create the future, energise the team and be manifest in brand behaviour.
Brand Purpose Programme
The Brand Purpose Programme helps brands create a positive future by embracing what is happening now and ending what needs to end, exploring and expanding into a brand new way of being. The programme includes three core stages with a mix of workshops and key stakeholder sessions, specifically designed to meet unique needs of your brand and its challenges.
Embrace
Embracing the brand foundations - Understanding the founding story, brand history, current positioning, consumer and context
Explore
Exploring pathways to purpose - Developing brand purpose and positioning options
Expand
Expanding into a brand new way of being - Defining the brand and the purpose-led actions that will create its future
What you’ll be able to do as a result of the programme
Create a contextually relevant brand purpose and positioning
Deepen the brand’s uniqueness and differentiation
Clearly define what success means for the brand
Ensure coherence across purpose, values, capabilities and personality
Translate the brand purpose and positioning into enduring brand behaviours and action’